Pro General Insurance

Problem: Two partners were starting up a business and wanted to see random mockups under the name Coast. They didn’t have a website and all this was initial exploration on my end.

What we did: Using the name Coast I came up with a number of logo concepts around the ocean using auto finance as placement only.

Result: They ended up going with the name Pro General Insurance instead. They were eventually acquired and now go under a new name prontoinsurance.

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