PropSwap

Problem: Buy and Sell Sportsbook Tickets on PropSwap, Inc. A peer-to-peer marketplace for active sports wagers. Customers who place a legal sports bet in the U.S. are able to list their tickets for sale, at a price they determine. Set your Own Cash Out. Sign up for a Deposit Bonus. Bid on Unique Tickets. The client had a mobile app already but was not functional. They wanted a full upgrade with new features and user research to understand what the users needs.

What we did: User interviews were conducted used to build personas to see who are target was. Surveys of the customer user base to find out what was important to them or difficult. A competitive analysis of similar sites for a visual and feature set. A mood board and wires and visuals with weekly meetings and iterative process.

Result: The finished product was a complete upgrade, visually and features. In user testing it got great feedback from buyers and sellers with some revised changes made for the final release which is being developed right now by the company.

Client

PropSwap

Project Date

8/15/20

Category

Mobile · Stakeholder Interviews · UI Design · UX Research · Visual Design

Sample images from the finished project.

Snapshot of the buyer and seller personas. User survey results, priorities and agenda of methods.

These are mood-boards I created for the client who requested to see something bright and airy like AirBnB but also something darker as another option.

This was the original companies design. The filters above were awkward to use and confusing. The color palette was dull with no contrast and the cards had no visual separation or distinction.

The 2 images here show a sample of the new features that were added.

Ticket buying user flow.

Ticket buying user flow in final visual comps.

PropSwap

Client

Project Date

Category

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