YP for Merchants

Problem: Give small business owners more control over their ads and manage their online social media. Build and grow their business without need of being on a desktop website. This was a new product for YP to engage SBO.

What we did: Our UX researchers talked to our sales team and also small business owners. We turned that feedback into a product where SBO could manage business hours and review banner ads. See how many business calls they were receiving as well as how many clicks the ads were receiving. You can see below the changes over time and additions of presence of the SBO.

Result: Response was positive on usability tests. The presence area was very useful for small businesses. Small business owners were happy to be able to check and review their data without being at a desktop.