Pro General Insurance
Problem: Two partners were starting up a business and wanted to see random mockups under the name Coast. They didn’t have a website and all this was initial exploration on my end.
What we did: Using the name Coast I came up with a number of logo concepts around the ocean using auto finance as placement only.
Result: They ended up going with the name Pro General Insurance instead. They were eventually acquired and now go under a new name prontoinsurance.


